Fits.me made it to the list as having the biggest business potential solution in Europe

The virtual fitting room service Fits.me developed by the Estonian enterprise Massi Miliano was chosen as one of the promising enterprises in the reowned European visionary conference "Plugg". The service will be introduced on Thursday, 11. of March in Brussel in front of risk capitalists, visionaries and the experts of Economy 2.0.

Plugg is an annual one-day conference. It focuses on the advantages, challanges and talented business solutions of the starting enterprises in Europe. In addition to the opportunity of presenting products and services to the European business elite, the first prize and the audience's favourite prize of Plugg Start-Up 2010 are given out.

Fits.me is a virtual fitting room for the Internet clothing trade by the Estonian enterprise Massi Miliano, Tartu Univeristy's technology institute and Tallinn University's biorobotic laboratory. The technology is based on biorobotics and will help to solve the biggest problem of clothes selling- the absence of fitting rooms. At the moment only 7% of the clothes retail is done on the Internet. In comparisson 50% of the computers and books are sold on the Internet (USA). Inspite of that, clothes selling is still the biggest category of Internet trade, exceeding the sales of computers which takes the second place.

Information about the visionary conference Plugg 2010: http://plugg.eu/.

Read more: Estonia`s biggest innovation magazine HEI