Advertisement tax reduction

In case of certain advertisements the taxpayer can apply for the advertisement tax reduction. Tallinn City Government can grant tax reductions of:
1) up to 50% for advertisements related to concerts, including musicals;
2) up to 50% for advertisementsrelated to sports events;
3) up to 100% for advertisementsrelated to charity activities;
4) up to 100% for social advertisements;
5) according to clause 61 of this rule, up to 50% for movie advertisements*

*Tax reductions of up to 50% can be applied for advertisements of movies that have been co-financed by the state or by the local government or by a legal person governed by public law included in the national register of state and local government institutions or by Estonian Film Foundation or Estonian Culture Capital. The right to apply for tax reduction of up to 50% extends also to advertisements of movies shown in the movie theatres of Estonia, using monetary support from the distribution support fallocation committee of the Ministry of Culture and other state and local government institutions.

  • 1. Draft an application to receive tax reduction.
    2. Add a cover letter to the application and an example of the advertisement or the plan for which the tax reduction is applied.

    Personal identification

    The application with additional materials has to bear the signature of a signatory.

    What to do with the form

    Send to: reklaamimaks@tallinnlv.ee

    Result

    Response in writing.

    What to do when the result is unsatisfactory:

    The order can be challenged in Tallinn administrative court within 30 days, since the publication of the order.

    Application for receiving tax reduction is submitted to Tallinn City Government through the Tallinn City Enterprise Department (hereafter the enterprise department). An example of the advertisement or plan has to be included to the application for which the tax reduction is applied. If an example or plan is not included, the application will be returned unreviewed.

    Tallinn Strategy Center

  • 1. Draft an application to receive tax reduction.
    2. Add a cover letter to the application and an example of the advertisement or the plan for which the tax reduction is applied.
    3. Come to Vabaduse väljak 7, 15199 Tallinn.

    Personal identification

    The application with additional materials has to bear the signature of a signatory.

    What to do with the form

    Give it to an advertisement tax administrator.

    Result

    Response in writing.

    What to do when the result is unsatisfactory:

    The order can be challenged in Tallinn administrative court within 30 days, since the publication of the order.

    Application for receiving tax reduction or exemption is submitted to Tallinn City Government through the Tallinn City Enterprise Department (hereafter the enterprise department). An example of the advertisement or plan has to be included to the application for which the tax reduction or exemption is applied. If an example or plan is not included, the application will be returned unreviewed.

    Tallinn Strategy Center

  • 1. Draft an application to receive tax reduction.
    2. Add a cover letter to the application and an example of the advertisement or the plan for which the tax reduction is applied.

    Personal identification

    The application with additional materials has to bear the signature of a signatory.

    What to do with the form

    Send with required additional material to:
    Tallinn City Enterprise Department
    Advertisement tax section
    Vabaduse Väljak 7
    15199 TALLINN

    Result

    Response in writing.

    What to do when the result is unsatisfactory:

    The order can be challenged in Tallinn administrative court within 30 days, since the publication of the order.

    Application for receiving tax reduction or exemption is submitted to Tallinn City Government through the Tallinn City Enterprise Department (hereafter the enterprise department). An example of the advertisement or plan has to be included to the application for which the tax reduction or exemption is applied. If an example or plan is not included, the application will be returned unreviewed.
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