Today, on the 26th of August, Tallinn City is launching a public survey “Ühiskaart 2.0” to further develop today’s validation card functions. Survey is opened until September 16th.
Debuty Mayor of Tallinn, Andrei Novikov, said that our wish is to add additional, economically friendly function to today’s validation card, similar to private sector’s (e.g airline and shipping companies) loyality program. “The loyalty system takes into consideration citizen’s economically friendly behavior and gives green points to their personalized Ühiskaart, that will be redeemed for a discount from the services of the city system.”
“Points can be collected for example from validation in public transportation, in bisycle parking and hopefully in the future for recycling plastic and class bottles, ordering tap water in restaurants or for walking distances”, added Novikov.
The public survey starts today, on the 26th of August and ends on the 16th of September. The aim of the public survey is to see whether proposed system would encourage citizens towards more environmentally friendly behavior and also to see which green activities would motivate to get points for and where would our citizens like to spend those points. Online survey form is available HERE.
Tallinn is a finalist of the 2022 European Green Capital Award. The winner will be announced on October 8 in Lisbon.