06.09.2021

Ülemiste City Future Forum searches for new business models and advocates green mindset

8.-10. September, first ever Ülemiste City Future Forum will take place in Ülemiste business campus, looking for solutions to three future topics - creating and implementing new business models, discovering and developing talent, and green mindset as a new reality and business opportunity.

The aim of the Future Forum is to introduce new business models and talent management tools of leading companies and to create an opportunity for experience transfer. More than 70 speakers will take the stage, with a total of more than 1,200 participants from nearly 30 countries. The forum unites businesses from Estonia and abroad, university lecturers, researchers and students, start-ups, and representatives of NGOs and cities. The keynote speakers will be Dr Sebastian Pohlmann, Vice President of Automotive and Business Development at Skeleton Technologies, British historian and author Ben Wilson, Swedish entrepreneur and biohacker Hannes Sapiens Sjöblad, and Aune Valk, Vice-Rector for Studies at the University of Tartu.

Future Forum panels highlight solutions for finding, retaining and developing talent, the importance of the green environment, and the opportunities that innovative data- and knowledge-based solutions bring to an ever-changing business and urban space. For example, Peter Löfgren (ABB), Peeter Smitt (Nortal), Enn Õunpuu (Elcogen), Andrus Durejko (Ericsson), Ivo Lasn (Playtech), Meelis Lang (Helmes), Karoli Hindriks (Jobbatical), Ursel Velve (Mainor Ülemiste), Antti Miettinen (Mehiläinen), and others share their experiences in workshops.

Jaagup Ainsalu, Head of Smart Mobility at the Tallinn Strategic Management Centre, will participate in the Panel Green Mindset as a New Reality and Business Opportunity. "Various climate reports show that we can no longer proceed in the same way as we do now. However, change starts with everyone and for that we need to bring people to acknowledge the importance of personal choices,” explained Ainsalu. "International forums and discussions are crucial for this, because in this way we gain broad-based knowledge and thus people become more and more aware of their behaviour."

Kadi Pärnits, Chairman of the Management Board of Mainor AS, noted that the Ülemiste City Future Forum involves a wide range of business. "Innovative companies have the opportunity to exchange bold ideas and experiences with each other and at the same time share them with forward-facing talents, investors and students," said Pärnits. "Speaking of the future business at the service of urbanization, we consider it hugely significant that we organize the conference in cooperation with Tallinn as an increasingly green world city. Hopefully, the hybrid forum, which will take place every few years, will become a major global event in the future."

It is also possible to take part in various hackathons, Fujitsu Estonia's co-creation workshop, introduce new solutions, tools and ideas at FutureExpo or take part in 30-minute training bites on mental, physical, social and economic well-being and digital health at EduFest.

The event is co-organised by the City of Tallinn.

More information at www.futureforum.ee.