Umbrella organisations established the Hospitality Cluster attached to the Estonian Hotel and Restaurant Association, the purpose of which is to develop Estonian food culture and introduce it to the world.
The members of the Estonian Hotel and Restaurant Association
are part of the Hospitality Cluster and their purpose is to
give a strong push to take Estonia to the top of the gastronomy
world. According to the members of the Estonian Hotel and
Restaurant Association, they have existing clients who travel
to Estonia to experience the great food here, but this segment
must be consciously increased.
The initiator of the idea was Kristjan Peäske, Board Member of
Estonian Hotel and Restaurant Association and owner of the
restaurant Lee and Lore Bistro. “We can only be happy about the
birth of the Hospitality Cluster because it unites one team to
work with all the umbrella organisations in Estonian food
culture,” Kristjan Peäske is optimistic about the future. “I
sincerely believe that we will create a successful platform
through this cooperation, whereby we can advance and popularise
Estonian hospitality as an industry important to us. A
small group thinks that Estonia could become the new food
capital of the Nordic countries; we have to spread this
“Today in Estonia, we offer world-class food and drink
experiences – it is time to tell the world about this well-kept
secret,” says Aivar Hanson, leader of Flavours of Estonia and
head of the White Guide in the Baltics. “Tallinn Old Town, a
UNESCO world heritage site, is far from being the only reason
to travel to Estonia.”
The founding members of the cluster are Estonian Chefs
Association NGO, Flavours of Estonia (Havera OÜ), Estonian
Rural Tourism NGO, Estonian Bartenders Association NGO,
Estonian Sommelier Association NGO and Silverpoon
(Gastronomy Society of Estonia) NGO. The
restaurant sector currently employs 15,000 people, before the
crisis this number was 19,000.
The founders of the cluster are organising big events and
world-class competitions. The following events are taking place
- The best sommelier and the best junior sommelier
competitions organised by the Estonian Sommelier Association
and sponsored by AS Liviko.
- The Estonian Championships in Alcohol-Free Cocktails
organised by the Estonian Sommelier Association during Tallinn
Cocktail Week and Tallinn FoodFair.
- The Estonian Chefs Association is also preparing for the
World Championship in Luxembourg in 2022 in addition to the
Chef of the Year and Junior Chef of the Year and continuing
with the project ‘Chefs at School’.
The Estonian Hotel and Restaurant
Association is the representative organisation of hotel and
restaurant companies. Almost 200 companies or associations are
part of the association, including schools teaching hotel
management and catering. The Estonian Hotel and Restaurant
Association is the founding member of the Estonian Employers’
Confederation and has belonged to the Association of Hotels,
Restaurants, Pubs and Cafés (HOTREC) since 1993.
Board Member of Estonian Hotel and Restaurant Association and
owner of the restaurant Lee and Lore Bistro
Leader of Flavours of Estonia and head of the White Guide in
Source: Estonian Hotel and Restaurant Association