The annual statistical report of 2017 by European Cities Marketing (ECM) shows that European cities remain popular conference destinations. Tallinn is ranked sixth in terms of the total number of events.
The report includes the events of international and local
associations, and both corporate and non-corporate segment of
the Meetings Industry. Many of these events are not reflected
in the statistics released by the ICCA (International Congress
and Convention Association) and the UIA (Union of International
The report suggests that last year, more non-corporate meetings
were organised than in 2016. It also shows that the number of
participants attending meetings has increased. Unique venues,
such as museums and other historic buildings, continue to be
increasingly popular choices for organising meetings. Hotels
are a slightly less popular choice for holding conferences and
the events organised there have fewer participants.
Tallinn is ranked sixth in terms of the total number of events.
The top three cities are Zurich, Genoa, and Amsterdam. Of the
neighbouring cities, Vilnius was ranked 20th and
Helsinki 22nd. Statistics were submitted by 50
member cities of the ECM.
Collecting and analysing statistics helps to predict future
trends in the conference field and to plan investments.
*ECM is an association for Tourist Boards, Convention Bureaux
and City Marketing Organisations in Europe. Tallinn has been a
member since 2000. The Tallinn Convention Bureau has been
collecting and analysing statistics on conference events since
2000. The year 2010 was the first year on which we submitted
statistics to the ECM. Pursuant to the ECM criteria, a
conference event is a meeting with at least ten participants
with a duration of at least four hours.
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