In February, Tallinn will join the international network of tourism cities, the World Tourism Cities Federation.
The organisation was founded in 2012 by 58 tourism cities at
the initiative of the city of Beijing. Today, the organisation
has 211 members, comprising of 140 cities and 71 organisations
directly or indirectly linked with tourism (tour operators,
airlines, media organisations). The members of WTCF in our region
include Helsinki, Riga, Copenhagen, and Saint Petersburg.
Membership of the organisation provides Tallinn with the
opportunity to present Tallinn as an attractive tourism
destination city through the website of WTCF, its social media
accounts (WeChat, Weibo), and the Chinese media organisations
that are part of WTCF. In addition, this enables us to exchange
experiences and best practices with other world tourism cities,
make direct contacts with Chinese travel operators, and
participate in training programmes focusing on Chinese travel
behaviour. Members of the organisation also have access to the
latest tourism-related research focusing on urban tourism,
outbound Chinese tourism, and tourism potential.
In terms of travel expenses, Chinese outbound tourists are the
biggest spenders in the world since 2012. China’s share of the
global tourism market has also grown rapidly. In 2017, Chinese
tourists made 145 million foreign trips (+6%), of which 69
million trips (+5%) were made to Hong Kong, Macau, and Taiwan,
and 76 million trips (+10%) elsewhere (source: COTRI).
In the 11 months of 2018, approximately 16,000 Chinese
stayed in accommodation establishments in Tallinn, which
represents 1 per cent of the total number of foreign tourists
staying at the city’s accommodation establishments. The number
of Chinese travelling to Tallinn grew by 1 per cent. Chinese
people spent approximately 25,000 nights in accommodation
establishments (a 2% increase). Based on mobile positioning
data, we also know that in the 11 months, around 20,000 Chinese
visited Tallinn for a day trip.