According to preliminary data, residents of foreign countries made 4.6 million visits to Tallinn in 2018, which is a slight increase compared to the year before, and spent an estimated 1.05 billion euros, a 3% increase compared to 2017.
58% of visits to Tallinn by foreign tourists were one-day
visits (approximately 2.7 million in total), including 635,000
visits by cruise tourists.
42% of foreign travellers (1.9 million in total) stayed in
Tallinn for several days, 76% of whom (approximately 1.5
million foreign travellers in total) spent a night in some of
Tallinn’s accommodation establishments and 24% (approximately
471,000) in a guest apartment or at a friend’s/acquaintance’s
house. There are an estimated 2,500 guest apartments with less
than 5 beds in Tallinn.
According to Statistics Estonia, 1.71 million tourists stayed
in accommodation establishments of Tallinn. Of all tourists,
85% were foreign tourists. The three largest tourism markets
for Tallinn are Finland, Russia, and Germany. 40% of all
accommodated foreign tourists were from Finland (578,250,
–11%), 10% from Russia (140,200, +1%), and 7% from Germany
(101,600, +17%). Developments in other important markets were
also divergent: the number of tourists from Latvia and the
United Kingdom increased by 3% and 6%, respectively. The number
of Swedish and Norwegian tourists decreased by 5% and 7%,
respectively. 252,300 domestic tourists were accommodated,
which is 7% more than last year.
Tourists spent a total of 3.1 million (+2%) nights in
accommodation establishments in Tallinn, of which overnight
stays by foreign tourists accounted for 86% (2,709,846 nights
in total) and those by domestic tourists for 14% (439,780
nights in total). The number of overnight stays by foreign
tourists has shown a 1% increase and the number of overnight
stays by domestic tourists an 8% increase.
The seasonality of tourism in Tallinn is quite high. 68%
of tourists visit the city from April to October. The
high-month of tourism in Tallinn is July.
The average trip length for travellers who stayed in an
accommodation establishment in Tallinn was 1.84 nights (+2%).
On average, domestic tourists spent 1.74 nights and foreign
tourists 1.85 nights in accommodation establishments in
66% of the tourists who stayed in an accommodation
establishments came to Tallinn for a holiday, 31% for business
(of whom 4% were on a conference trip), and 3% visited the city
for other purposes. The number of holiday trips decreased by
5%, the number of business trips increased by 9%, and the
number of city visits for other purposes increased by 5%.
In 2018, Tallinn was visited by 635,000 cruise tourists. The
top destination countries of cruise tourists were Germany (30%
of cruise tourists), the United States (21%), and the United
The estimated amount of money spent by foreign tourists on
goods and services in Tallinn was 1.05 billion euros (+3%).