The annual statistical report of 2018 by European Cities Marketing (ECM) shows that European cities remain popular conference destinations. Tallinn is ranked fourth in terms of the total number of events.
by European Cities Marketing (ECM) shows that European cities remain popular conference destinations. Tallinn is ranked fourth in terms of the total number of events.
The report includes the events of international and local associations, and both corporate and non-corporate segment of the Meetings Industry. Many of these events are not reflected in the statistics released by the ICCA (International Congress and Convention Association) and the UIA (Union of International Associations).
The report suggests that last year, more non-corporate meetings were organised than in 2017. It also shows that the number of participants attending meetings has decreased, as well as the number of participant days. Unique venues, such as museums and other historic buildings, continue to be increasingly popular choices for organising meetings. Hotels became a slightly more popular choice for holding conferences, events held in congress and convention centres has decreased.
Tallinn is ranked fourth in terms of the total number of events. The top three cities are Zurich, Vienna, and Geneva. Of the neighbouring cities, Helsinki was ranked 18th. Statistics were submitted by 41 member cities of the ECM.
Collecting and analysing statistics helps to predict future trends in the conference field and to plan investments.
ECM is an association for Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe. Tallinn has been a member since 2000. The Tallinn Convention Bureau has been collecting and analysing statistics on conference events since 2000. The year 2010 was the first year on which we submitted statistics to the ECM. Pursuant to the ECM criteria, a conference event is a meeting with at least ten participants with a duration of at least four hours.